About Brooklyn Born
What is Brooklyn Born?
The Food Truck
Brooklyn Born is a food truck that serves delicious African-American traditional food to family, friends, customers, and the community.
As a New Yorker, I’ve always been an entrepreneur and self-starter. A survivor. I’ve been selling on streets of Brooklyn for more than 20 years; I began selling socks, jeans, t-shirts, and I own several candy and beverage machines. It inspired me to work hard and put resources together to buy the Brooklyn Born Food Truck. Food trucks are hospitality incubators. At Brooklyn Born Food, community and customer service are our priority. The Brooklyn Born Food Truck is ready to serve you. Invite us to your next event.
-Renee, Founder, Brooklyn Born*
- The food truck phenomenon has taken New York – and the country – by storm.
- Food trucks have had a positive impact on the city’s social and economic vitality by bringing inexpensive and healthy food options to underserved communities and keeping their “eyes on the street” to promote safety.
- We work closely with New York City’s Middle Collegiate Church to feed the homeless.
Each night thousands of unsheltered homeless people sleep on New York City streets, in the subway system, and in other public spaces.
- 20% of homeless youth are LGBT. In comparison, the general youth population is only 10% LGBT.
- Furthermore, LGBT homeless youth are disproportionately likely to also be people of color.
- Brooklyn Born leads a youth entrepreneurship program called CEO (Children Entrepreneurship Opportunity) in multiple locations across Brooklyn, which consists of teaching children about vending on the street in NYC.
The Green Cart
Brooklyn Born is also a Green Cart, a mobile food cart that offers fresh fruits and vegetables in neighborhoods with limited access to healthy foods.
We want people to have good food. Back in Lesotho, Southern Africa, my grandmother taught me how to grow food and harvest it, then we ate together. In the winter, she would buy a sack of oranges—some would be for us, some we would sell. That sense of community and entrepreneurship is engrained in me. With the Brooklyn Born Green Cart, we get to provide foods that celebrate the diverse cultures in Brooklyn and debunk the myth that people in low-income neighborhoods do not want to eat fruits.
– Kele, Co-Owner, Brooklyn Born*
- 71% of customers surveyed reported increased consumption of fresh fruits and vegetables since shopping at a Green Cart.
- 63% of customers are “regulars” (at least once a week).
- 68% of customers earn less than approximately 200 percent of the federal poverty level.
- However, only 18% of customers report receiving public assistance.
- 50% of customers are “always” or “sometimes” worried about having enough money to buy fresh fruits and vegetables.
- 92% said that location and prices are two main reasons for shopping at a Green Cart. (Source: NYC Food Policy Center)
*Photos By Glennisha Morgan